The goal of the Hustler, of course, is to be able to maintain, sustain and grow your business. To that end, we must charge our clients for our endeavors & expertise.
In theory, everyone loves a bargain but part of the way clients determine the WORTH of your services is based on how much you decide to charge for them. If someone offered you a 2010 BMW for $10k, how would you react? The majority of people that I know would immediately begin asking questions - what's wrong with it, where did it come from, etc. The value that we associate with the BMW brand does not support a $10K price tag so we're naturally skeptical.
The same holds true for your business. If you are the best at what you do - hairstylist, mechanic, lawyer, consultant, musician, THE BEST - let your fees reflect what you tell your clients about your abilities. Don't give away BMW service and expertise for Kia prices!
Your clients will accept the discounted price because it helps their bottom line but they will wonder if they are getting the best service. Just as you might look in your rear view mirror driving your $10k BMW...wondering if the real owner (or the police!) would be following. Nothing that you can put your finger on, just a nagging doubt that something isn't quite right.
In theory, everyone loves a bargain but part of the way clients determine the WORTH of your services is based on how much you decide to charge for them. If someone offered you a 2010 BMW for $10k, how would you react? The majority of people that I know would immediately begin asking questions - what's wrong with it, where did it come from, etc. The value that we associate with the BMW brand does not support a $10K price tag so we're naturally skeptical.
The same holds true for your business. If you are the best at what you do - hairstylist, mechanic, lawyer, consultant, musician, THE BEST - let your fees reflect what you tell your clients about your abilities. Don't give away BMW service and expertise for Kia prices!
Your clients will accept the discounted price because it helps their bottom line but they will wonder if they are getting the best service. Just as you might look in your rear view mirror driving your $10k BMW...wondering if the real owner (or the police!) would be following. Nothing that you can put your finger on, just a nagging doubt that something isn't quite right.
In trying to get new business and make ourselves acceptable to potential clients it is tempting to discount fees or offer extra services. Resist the temptation! If clients tell you that they can't afford your services, thank them and keep hustling.
3 comments:
Well hawt damn, finally somebody know what a chick is talking about. Any why aint you following me? Now i'mma harrass you...lol
Sis I love your post! I've read them all and me the hustler that I am can really relate to everything that you have said! Keep motivating me b/c I'll be checking back daily!!!
You got it! The can I get a hook up line is dead. You are right on target.
Post a Comment